Audience Targeting Solutions
Using the largest licensable set of post-consumption opinion data on the market, Ranker Insights powers high-performance campaigns targeted at precise segments of pop culture fans.
Benefits
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Maximize Impact
Our users vote because they care. Make the most of your ad spend by reaching audiences who are passionate, and therefore, more likely to convert.
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Extend Reach, Intelligently
Uncover surprising relationships between fanbases and identify high-value audiences that align with your top targets.
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Go Beyond Viewership
We’re more than the last thing we watched. Understand your users’ whole taste identity by looking at their broader viewing history, as well as how they feel about what they watched.
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Unlock Elusive Streaming Audiences
Walled gardens? No problem. Target viewers based on their favorite streaming originals across all platforms.
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Self-Serve, Managed Service, and Everything in Between
Use our data to inform your planning decisions, or use our fully managed service to run off-platform campaigns for you.
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Smarter Media Strategy
Ranker’s Taste Graph includes over 120 million audience relationships across TV and Film, Celebrities, Characters, Music, Games, Books and more.
Simply knowing age-groups, geographic areas, and other basic information isn’t enough.
You need to know what your audience loves.
Solutions
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Syndicated Audience Segments
Easily activate your digital campaigns using our standard syndicated segments, all available on major DSPs. Each of our segments are made up of a deterministic seed audience of passionate fans who have expressed positive sentiment for and interest in a wide range of pop culture topics.
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Custom Audience Segments
Leverage our Managed Service to custom-build audience segments tailored to your specific campaigns needs. Our audience experts will create segments that can help you deliver your message to precise and hard to reach audiences efficiently.
Available on Major DSPs
