Diving Into The Unbreakable Kimmy Schmidt
Photo: Netflix
Since its debut in 2015, Netflix's Unbreakable Kimmy Schmidt has been charming audiences with the hysterical story of Kimmy Schmidt and her life in New York after escaping a 15-year imprisonment in a bunker by a doomsday cult. From adjusting to life with a roommate to discovering she can eat candy for breakfast, the trials and tribulations of Kimmy have delighted audiences for five years
Created by 30 Rock collaborators Tina Fey and Robert Carlock, the Netflix series caught the attention of audiences thanks to its off-the-wall storylines, surreal comedy, and the upbeat attitude of the show’s protagonist, played by comedienne Ellie Kemper.
But sadly for fans, Kimmy’s story comes to an end on May 12th. The always-upbeat Schmidt faces off with her kidnapper, cult leader Reverend Richard Wayne Gary Wayne (Jon Hamm), in the Netflix special finale, Kimmy vs. The Reverend. The special will boast an interactive feature that allows Netflix users to exert a bit of control over the scrappy protagonist — like the Black Mirror: Bandersnatch that debuted on Netflix last year, Kimmy vs. The Reverend features different endings, outcomes and jokes depending on the path chosen by the viewer.
In honor of this final chapter of a beloved series, Ranker Insights will take a look at the Unbreakable Kimmy Schmidt audience, breaking down the demographic of its fan base and looking at their likes, dislikes, and common interests.
UNBREAKABLE KIMMY SCHMIDT FANS IN AMERICA
Photo: Netflix
The Unbreakable Kimmy Schmidt is considered by Ranker fans to be one of the greatest sitcoms in recent memory, ranking at #4 on our list of The Best New Sitcoms of the Last Few Years. It’s even higher on the list among voters in California, Florida, Iowa, Michigan, Minnesota, Pennsylvania, Texas, and Wisconsin.
On our more general list of Best New Original Streaming Shows of the Last Few Years, Kimmy is #28 out of a total of 337 shows. But it’s among the Top 5 shows in a good number of states, including Alabama, Connecticut, Florida, Hawaii, Massachusetts, Montana, North Carolina, Ohio, and Utah — it’s also the #1 pick among voters in Virginia! Our data also shows that voters under 25 are the most likely to vote this show up on the list, putting it all the way up at #2.
THE TV PREFERENCES OF KIMMY FANS
Photo: Netflix
Fans of Netflix's Unbreakable Kimmy Schmidt are 7X more likely to tune into NBC's The Good Place and NBC's Parks and Recreation, both of which share an irreverent comedy style in a sitcom format that focuses on a strong female protagonist. The same can be said of GLOW, the CW’s Crazy Ex Girlfriend, and The Marvelous Mrs. Maisel, all of which are 3X more likely to be beloved by Kimmy Schmidt fans. They’re also 5X more likely to be keen on similarly cerebral comedies like The Office, 30 Rock, and Key & Peele.
It has also been found that fans of Schmidt are least likely to enjoy more traditional sitcoms such as Netflix's One Day at A Time, ABC's My Wife And Kids, and Netflix's The Ranch. On the other hand, fans don’t seem to share Kimmy’s childlike qualities, as they’re 3X less likely to enjoy kids shows like The Adventure of Puss in Boots and TURBO Fast on Netflix.
KIMMY FANS AT THE MOVIES
Photo: Netflix
It appears that fans of Unbreakable Kimmy Schmidt love an underdog, as their movie tastes reveal a preference for movies with characters who must overcome insurmountable odds. For example, Kimmy audiences are 2X more likely to watch hero-driven movies such as The Lego Batman Movie and Kubo and the Two Strings. Kimmy’s audience also has a soft spot for intense dramas with a strong central character, such as Fox's Fight Club and Warner Bros.' Dunkirk.
However, it appears that Unbreakable Kimmy Schmidt viewers are least likely to see genre films, such as Warner Bros.' It and the epic fantasy franchise The Lord of the Rings.
MUSIC FOR THE KIMMY MASSES
Photo: Netflix
People who enjoy Unbreakable Kimmy Schmidt have the tendency to enjoy diva-driven pop music, with a particular fondness towards female singer-songwriters. This includes Lorde, Florence and the Machine, and Sia.