We know what you’re thinking — who doesn’t love Wile E. Coyote? But the fact that every other age group prefers Bugs Bunny suggests that millennials and Gen Z-ers have an especially strong affection for the Roadrunner’s most famous predator.
To us, that makes plenty of sense. Like the younger generation, Wile E. Coyote was promised that technology would bring him to new heights of comfort and ease, only to plummet from those heights when the ACME Co. rocket he was riding suddenly comes to a halt in mid-air. Despite all his smarts, every day is a struggle to feed himself. Unlike Generation X or Baby Boomers, millennials see themselves as tragic figures instead of comic heroes, victims of circumstances beyond their control that cause the dynamite they’re carrying to explode prematurely.
Of course, it all depends on your perspective. Others might say that Wile E. Coyote is a bit self-pitying (“You try chasing the world’s fastest flying bird while paying off student loan debt!”), or that he should set his sights on some more realistic goal like a mouse or a snake. But whether you sympathize with him or not, it’s clear that the Coyote’s struggle to secure his livelihood resonates with the only generation that had to take on four unpaid internships before job recruiters took them seriously.