Diving Into The Marvelous Mrs. Maisel

Photo: Amazon Prime

The Marvelous Mrs. Maisel, one of Amazon Prime’s biggest original hits, is returning for a fourth season after a long hiatus. The series about a stand-up comedian rising to fame during the 1950s will finally break into the swingin’ ‘60s this season, and the show’s dedicated fan base couldn’t be more excited to make the transition. As this show reaches maturity, its audience is only growing larger — the series is proving to be one of Amazon’s major tentpoles, a success the streamer would no doubt like to replicate. So what else can Amazon generate to keep Maisel viewers around after this season ends? What can they learn from the marvelous success of this series?

As the fourth season kicks off, we’re using Ranker Insights to draw some conclusions about what exactly is so beloved about this dramedy, and what other shows are beloved by its incredibly large fan base. The answers should give Amazon Prime an idea of which boxes its next offerings should tick to retain the viewers it's been able to attract with The Marvelous Mrs. Maisel without creating a carbon copy of the original.

Photo: Amazon Prime

The Marvelous Mrs. Maisel on Ranker

The Marvelous Mrs. Maisel is ranked #2 on our list of The Best Female-Lead TV Shows of all time (42K votes), with only the classic sitcom The Golden Girls ahead of it. The comedy was voted #4 on The Funniest TV Shows In 2020 (season 3 was released in December of 2019), and holds a #4 ranking on The Best TV Shows On Amazon Prime (20K votes). Maisel also has a prime spot in the Top 20 on our list of The Funniest Shows On TV Right Now (42K votes), as well as in the Top 25 of our list of The Best TV Shows Returning In 2022 (5K votes).

Mrs. Maisel is beloved as a complete period-drama-comedy package, but it’s particularly beloved for Amy Sherman-Palladino’s whip-smart writing, which puts it at #27 on our list of The TV Shows With The Best Writing (75K votes). The acting chops of stars Rachel Brosnahan, Alex Borstein, and Tony Shaloub are also a big part of the show’s popularity, and the reason the show is #11 on New TV Shows Of The Last Few Years With The Best Overall Acting (5K votes).

Who’s Watching The Marvelous Mr. Maisel?

The Marvelous Mrs. Maisel can’t be defined by a single genre: it’s got plenty of laughs, a focus on the recent past, and top-notch dramatic performances. It only makes sense that the tastes of its fans would be similarly eclectic, featuring plenty of period pieces, sharp comedies, and gripping dramas.

GLASS CEILING SHATTERERS

One major theme that seems to define much of the Mrs. Maisel fan base: stories about women breaking into predominantly male industries and spaces. Fans of The Marvelous Mrs. Maisel are 5X more likely to love Veronica Mars, an original mystery/noir show that puts a high school girl in the shoes of a hard-boiled PI. They’re also 6X more likely to love The Morning Show, Apple TV+’s drama following a female TV host as she works to protect her career and reputation after her male co-host is accused of assault. Finally, Maisel fans are 3X more likely than the average TV viewer to love Parks and Recreation, the beloved sitcom about the dedicated, tirelessly optimistic deputy director of a parks department in Pawnee, IN.

These viewers love The Marvelous Mrs. Maisel and… Veronica Mars, The Morning Show, Parks and Recreation

PURVEYORS OF THE PERIOD PIECE

Maisel’s dedication to historical accuracy has won over plenty of viewers — that’s clear from the TV they like to watch. Those marveled by Mrs. Maisel are also 7X more likely to be big fans of The Crown, Netflix’s historical drama covering the life and times of Queen Elizabeth II, from her marriage to Prince Phillip in 1947 to the death of Princess Diana in 1997. They’re also 4X more likely to love AMC’s iconic Mad Men, another series about mid-century New York City that tells the story not just of creative director Don Draper, but also that of Peggy Wilson, a secretary who slowly begins to climb the ranks of an ad agency with a fiercely sexist culture. Finally, Maisel heads are 5X more likely to be drawn to The Great, Hulu’s funny, fresh, and timely look at 18th century Russia starring Elle Fanning as legendary ruler Catherine the Great.

These viewers love The Marvelous Mrs. Maisel and… The Crown, Mad men, The Great

BRITISH TV BUFFS

The Marvelous Mrs. Maisel may not be a British show, but fans of the series are statistically more likely to love things from the BBC, whether comedies or dramas. People who love Amazon’s comedian are 6X more likely to also love Downton Abbey, the massively successful (and unabashedly soapy) period drama about an English estate, its upper-class owners, and its staff of valets, butlers, maids, and cooks at the turn of the 20th century. Maisel fans are also 6X more likely than the average TV fan to love Fleabag, Phoebe Waller-Bridge’s award-winning comedy about a sex-addicted and, much like Mrs. Maisel, devastatingly direct woman trying her best to cope with the loss of her best friend. Finally, the BBC’s Call the Midwife is 5X more likely to be a favorite of Marvelous Mrs. Maisel fans. The series follows midwives living in a convent who have a uniquely up-close-and-personal perspective of love and family in 1950s London.

These viewers love The Marvelous Mrs. Maisel and… Downton Abbey, Fleabag, Call the Midwife

These stories are crafted using Ranker Insights, which takes over one billion votes cast on Ranker.com and converts them into actionable psychographics about pop culture fans across the world. To learn more about how our Ranker Insights can be customized to serve your business needs, visit insights.ranker.com, or email us at insights@ranker.com.

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