Diving Into Wynonna Earp

Photo: SyFy

Photo: SyFy

Syfy's Wynonna Earp, the supernatural shoot-em-up based on the series from Image Comics, is kicking off the second half of its final season on March 4. The show stars Melanie Scrofano in the title role, legendary lawman Wyatt Earp’s great-great-granddaughter, who wields a Peacemaker revolver and powers that allow her to send the devil's minions back to hell. Wynonna Earp expertly blends Western and horror, with the show’s protagonist engaging in high-noon showdowns against ghosts, vampires, witches, and a few demonic widow spiders. 

After four years of keeping the cursed territory of Ghost River Triangle safe from beasts, demons, and otherworldly creatures, this Canadian-American series is coming to a close. We’re celebrating the final season with a deep dive in the fanbase to discover what makes Wynonna Earp fans tick.


WHAT AMERICAN AUDIENCES THINK

Photo: Ranker Insights

Photo: Ranker Insights

Overall, Wynonna Earp is extremely well regarded across the States. The Canadian-American co-production was met with favor by everyone who watched it. 

The modern Western achieves a 61% approval rating in the Mountain areas of the U.S. and a 63% approval rate in the South. In both the Northeastern areas of the United States and in the West, audiences who are familiar with the show approved it by 64%. But the show is most beloved in the Midwest, where it has a 67% approval rating.


WYNONNA EARP FANS’ TOP TV PICKS

Photo: Syfy

Photo: Syfy

Fans of Wynonna Earp who appreciated the sci-fi show's LGBTQ+ positive messaging were found to enjoy similar shows that share similar affirmative themes. Because of this, fans of Wynonna Earp are 9X more likely to also be fans of One Day at a Time, which also encompasses LGBTQ+ storylines.

Wynonna Earp fans who enjoy the modern take on traditional storytelling, as well as the new twists on influential figures in literature and history, are more likely to check out shows with similar themes. For example, audiences who watch Wynonna Earp are 8X more likely than the average viewer to watch Syfy's Van Helsing, which also offers a modern take on a familiar story. The audience is also 4X more likely to watch Grimm and Salem, both of which are set among established lore and familiar fictional characters.

Photo: Syfy

Photo: Syfy

Furthermore, Wynonna Earp also attracts traditional sci-fi fans looking for spooky supernatural stories or tales with unexpected twists, as well as additional offerings from the Syfy channel. Because of this, fans of the series are 6X more likely to check out The Shannara Chronicles, Dark Matter, Lost Girl, and Killjoys

And finally, fans of Wynonna are also more likely to tune into series and shows that feature a strong, female-led cast. For example, fans are 7X more likely to check out Everything Sucks, The Good Place, and Orange is the New Black, all of which are strikingly different premises and concepts, but feature well-written female leads and supporting characters. 

On the other side of the coin, audiences who watch Wynonna Earp are less likely to watch more traditional primetime fodder or situational comedies. Shows such as Chicago Med, American Housewife, Better Late Than Never, and Life in Pieces ranked lower among Wynonna fans than the offerings on cable networks and streaming services.


ON RANKER

Photo: Syfy

Photo: Syfy

Over on Ranker, Wynonna Earp comes in at #2 on Best Current TV Shows with Gay Characters and at #4 on the Best Current TV Shows For Women, Ranked. However, the live-action adaptation ranks a bit lower than most among comic enthusiasts, coming in at #52 out of 58 on the Best Live-Action Comic Book Shows of All Time. It also places in the middle of Syfy shows in general, ranking #40 out of 76 potential shows on the Best Syfy Original Shows list. 


FINAL FINDINGS

Fans of Wynonna Earp not only love all things sci-fi, but they tend to lean towards shows that feature a strong female lead. Because of this, fans will gravitate towards a large selection of different genres, ranging from situation comedies to teen dramas if they share comparable themes.

Furthermore, fans are more likely to watch shows that share similar messaging, such as LGBTQ+ positive characters. Because of this, even drastically different series in different genres will appeal to Wynonna fans. 

And finally, Wynonna Earp fans searching for additional out-of-this-world storylines and unique premises will tune in to like-minded shows that also feature unique characters and story arcs.  Thus, the audience is more likely to tune into shows on the Syfy network as fans seek out identical programming within the genre.


These stories are crafted using Ranker Insights, which takes over one billion votes cast on Ranker.com and converts them into actionable psychographics about pop culture fans across the world. To learn more about how our Ranker Insights can be customized to serve your business needs, visit insights.ranker.com, or email us at insights@ranker.com.