Rivals

The Hulu series Rivals, entering Season 2, reimagines Jilly Cooper’s legendary "bonkbuster" as a sharp, unapologetic dive into the excess and ego of the 1980s British television industry. Pitting a roguish aristocrat against a ruthless media mogul, the show transforms social climbing and professional competition into a high-stakes game of seduction and betrayal.

Key Audience Psychographics: British Wit & Aristocratic Chaos, High-Camp Wealth & Social Satire, Sultry Scandals & Glossy Melodrama, Cutthroat Corporate Warfare, Domestic Secrets & Psychological Intrigue, Sweeping Period Romance & Historical Yearning