Audience Intelligence Reports
Campaign Insights Powered by Deterministic Consumer Preferences
Ranker Insights Audience Intelligence Reports provide brands and agencies actionable psychographic insights for planning their next campaign. These reports are custom-created for Ranker Insights clients.
The insights contained in these reports differ significantly from traditional approaches for analyzing audiences. We leverage deterministic audience data from Ranker’s Taste Graph—the world's largest dataset of explicit human preference with over 1.5 billion votes. This produces a rich psychographic profile that maps human taste preferences, enabling brands to reach consumers through the deterministically related interests they actively engage with.
Precision Accuracy
Target fans through engagement with their explicit interests and affinities, driving greater campaign efficiency over traditional macro audience segments.
Scale
Expand reach by uncovering deterministic overlaps, identifying non-obvious high-affinity clusters that traditional modeling misses.
Performance Impact
Drive measurable results across your campaign objectives—from high-level brand awareness and tune-in to conversion-driven outcomes.
Request Your Custom Audience Intelligence Report
Many brands engage us in the early stages of campaign planning to ensure these deterministic insights are integrated directly into their briefs.
Contact us to learn more and receive your custom Ranker Insights Audience Intelligence Report.
Sample Gallery
The following is a selection of custom audience reports we’ve created to support our brand and agency partners with campaign planning.
Dig
The Peacock comedy series Dig brings Kate Myers’ novel Excavations to life as a sun-drenched mystery-comedy. Created by Michael Schur and Amy Poehler, the show follows four incompatible women at a Grecian archaeological dig, blending warm ensemble dynamics with buried secrets and escalating conspiracy stakes.
Key Audience Psychographics: Cozy Mystery With A Twist, Warm Hearted Ensemble Comedy, Sun-Drenched Secrets, Sharp Female-Driven Comedy, Offbeat Conspiracy Comedy, Expansion Audience: Women, Secrets & Power
Silo
The Apple TV series Silo brings Hugh Howey’s iconic dystopian novels to life as a high-stakes, industrial-noir mystery. This premium sci-fi drama blends claustrophobic world-building with complex political conspiracies, transforming the survivalist vault setting into a sophisticated, slow-burn exploration of truth, memory, and institutional control.
Key Audience Psychographics: The System and the Breakdown, Post-Apocalyptic Survival and Scarcity Worlds, Institutional Control & Surveillance Systems, High-Concept Sci-Fi & Philosophical Epics, Gritty Investigative Conspiracy Thrillers, Immersive Sim & Dystopian Gaming
Cape Fear
The Apple TV limited series Cape Fear reboots the iconic franchise as a modern, high-stakes psychological thriller, anchored by the powerhouse performance of Javier Bardem as the menacing Max Cady, and Amy Adams and Patrick Wilson as the tormented targets of Cady’s obsession.
Key Audience Psychographics: Domestic Terror and Toxic Obsession, High-Stakes Legal Drama and Moral Ambiguity, Prestige Crime and Moral Decay, Dark Psychological Cat-And-Mouse, Intimate Psychological Trauma and Breakdown, Haunting and Southern Gothic Dread, Justice Unraveled and Procedural Malice
Baywatch
The Fox series Baywatch reboots the iconic franchise as a modern, high-stakes coastal rescue drama set against sun-soaked beaches, pairing adrenaline-fueled emergencies with the interpersonal dynamics of a tight-knit team of attractive first responders.
Key Audience Psychographics: Adrenaline & Found-Family Responders, Sun-Soaked Procedural Escapism, Coastal Coming-of-Age & Romance, High-Gloss Melodrama & Addictive Situationships, Modern Heroic, Procedurals, Baywatch Franchise
Rivals
The Hulu series Rivals, entering Season 2, reimagines Jilly Cooper’s legendary "bonkbuster" as a sharp, unapologetic dive into the excess and ego of the 1980s British television industry. Pitting a roguish aristocrat against a ruthless media mogul, the show transforms social climbing and professional competition into a high-stakes game of seduction and betrayal.
Key Audience Psychographics: British Wit & Aristocratic Chaos, High-Camp Wealth & Social Satire, Sultry Scandals & Glossy Melodrama, Cutthroat Corporate Warfare, Domestic Secrets & Psychological Intrigue, Sweeping Period Romance & Historical Yearning
The Miniature Wife
The Peacock comedy-drama series The Miniature Wife brings Manuel Gonzales’ surreal short story to life as a dark, high-stakes domestic satire. Starring Elizabeth Banks and Matthew Macfadyen, the show follows the chaotic fallout after a technological mishap unexpectedly shrinks a wife, transforming a fractured marriage into a literal and psychological battle for survival, power, and spousal control.
Key Audience Psychographics: Surreal Domestic Warfare & Marital Satire, High-Concept Sci-Fi Absurdity, Darkly Comic Survival Thrillers, Star-Driven Prestige Dramedy, Claustrophobic Power Dynamics & Spousal Control
Marshals
Marshals carries Yellowstone’s frontier grit into the Marshals’ world, following former Navy SEAL Kayce Dutton as he leaves the ranch for an elite federal unit in the modern American West. While CBS’s crime lineup offers strong in-network opportunities, Ranker Insights data also identified highly correlated programming that incrementally expands reach while maintaining precision.
Key Audience Psychographics: Sheridanverse Fans, Modern Western Lawmen, High-Stakes Network Procedurals, Historical Frontier Sagas, Gritty Sagas of Power & Crime, Stoic Action Heroes
The Hunt
The French-language Apple TV thriller The Hunt combines intense psychological suspense, survival drama, and complex character dynamics that define today’s most compelling premium series. Ranker Insights breaks down this multifaceted appeal, identifying the core psychographics and the specific fandoms that will be drawn to this show's blend of character-driven drama, high-stakes action, and mind-bending suspense.
Key Audience Psychographics: Psychological Survival & Paranoia, Gritty European Noir, French Language Entertainment Fans, Apple TV Prestige Thrillers, High-Stakes Action & Espionage, Prestige Dramas of Secrets & Lies, Fans of the Cast
Memory of a Killer
The Memory of a Killer combines the star power, psychological suspense, and complex characters that define many successful prestige dramas. Ranker Insights breaks down this multifaceted appeal, identifying the core psychographics and the specific fandoms that will be drawn to this show's blend of character-driven drama, high-stakes action, and mind-bending suspense.
Key Audience Psychographics: Damaged Anti-Heroes & Criminal Underworlds, Brilliance & Breakdown, Tense Psychological Thrillers, High-Stakes Action & Conspiracy Thrillers, Prestige Mystery & Family Secrets, Fans of the Cast
Scrubs (Revival)
After nearly two decades since the original Scrubs first captured audiences with its mix of absurdist comedy, heartfelt storytelling, and one of TV’s most iconic bromances, the reboot reunites JD and Turk at Sacred Heart –– balancing nostalgia with new storylines and new characters. Ranker Insights breaks down the Scrubs audience to identify key cohorts and effective targeting to reach fans 20 years later.
Key Audience Psychographics: Heartfelt Dramadies, Quirky Workplace & Ensemble Comedies, Irreverent & Surreal Comedy, Classic Hangout Sitcoms, Millenial/GenZ Relationship & Coming-of-Age Comedy, Dark & Complex Dramadies
About Ranker Insight’s Audience Capabilities
Our massive first-party entertainment graph of 230 million people in the U.S alone enables us to precisely develop sophisticated audience clusters based on deterministic correlations of what people have seen and liked and disliked. This methodology is based on real people's opinions at scale.
Ranker Insights deterministic panel of entertainment enthusiasts proactively express how they feel about the content they’ve engaged with, giving us a stronger signal of sentiment and affinity.
Bridge the gap between multiple media types including movies, shows, celebrities, music, video games and more.
Our taste graph identifies high value consumers that align best with your target audience.
Engage elusive streaming audiences based on their show-level viewing preferences, including original content from Netflix, Hulu, Amazon, Disney+, Paramount, Apple TV, etc.
Access off-the-shelf and custom segments via leading DSPs including The Trade Desk, Simpli.fi Teads, StackAdapt and Illumin.
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