Audience Intelligence Reports
Campaign Insights Powered by Deterministic Consumer Preferences
Ranker’s Audience Intelligence Reports provide brands and agencies actionable psychographic insights for planning their next campaign. These reports are custom-created for Ranker clients.
Why this matters for your strategy:
Precision Accuracy
Target fans through engagement with their explicit interests and affinities, driving greater campaign efficiency over traditional macro audience segments.
Scale
Expand reach by uncovering deterministic overlaps, identifying non-obvious high-affinity clusters that traditional modeling misses.
Performance Impact
Drive measurable results across your campaign objectives—from high-level brand awareness and tune-in to conversion-driven outcomes.
Request Your Custom Audience Intelligence Report
Many brands engage us in the early stages of campaign planning to ensure these deterministic insights are integrated directly into their briefs.
Contact us to learn more and receive your custom Audience Intelligence Report.
The insights contained in these reports differ significantly from traditional approaches for analyzing audiences. We leverage deterministic audience data from Ranker’s Taste Graph—the world's largest dataset of explicit human preference with over 1.5 billion votes. This produces a rich psychographic profile that maps human taste preferences, enabling brands to reach consumers through the deterministically related interests they actively engage with.
Sample Gallery
The following is a selection of custom audience reports we’ve created to support our brand and agency partners with campaign planning.
Cape Fear
Key Audience Psychographics: Domestic Terror and Toxic Obsession, High-Stakes Legal Drama and Moral Ambiguity, Prestige Crime and Moral Decay, Dark Psychological Cat-And-Mouse, Intimate Psychological Trauma and Breakdown, Haunting and Southern Gothic Dread, Justice Unraveled and Procedural Malice
About Ranker’s Audience Capabilities
Ranker's massive first-party entertainment graph of 230 million people in the U.S alone enables us to precisely develop sophisticated audience clusters based on deterministic correlations of what people have seen and liked and disliked. This methodology is based on real people's opinions at scale.
Ranker’s deterministic panel of entertainment enthusiasts proactively express how they feel about the content they’ve engaged with, giving us a stronger signal of sentiment and affinity.
Bridge the gap between multiple media types including movies, shows, celebrities, music, video games and more.
Our taste graph identifies high value consumers that align best with your target audience.
Engage elusive streaming audiences based on their show-level viewing preferences, including original content from Netflix, Hulu, Amazon, Disney+, Paramount, Apple TV, etc.
Access off-the-shelf and custom segments via leading DSPs including The Trade Desk, Simpli.fi Teads, StackAdapt and Illumin.
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