Audience Intelligence Reports
Campaign Insights Powered by Deterministic Consumer Preferences
Ranker Insights Audience Intelligence Reports provide brands and agencies actionable psychographic insights for planning their next campaign. These reports are custom-created for Ranker Insights clients.
The insights contained in these reports differ significantly from traditional approaches for analyzing audiences. We leverage deterministic audience data from Ranker’s Taste Graph—the world's largest dataset of explicit human preference with over 1.5 billion votes. This produces a rich psychographic profile that maps human taste preferences, enabling brands to reach consumers through the deterministically related interests they actively engage with.
Precision Accuracy
Target fans through engagement with their explicit interests and affinities, driving greater campaign efficiency over traditional macro audience segments.
Scale
Expand reach by uncovering deterministic overlaps, identifying non-obvious high-affinity clusters that traditional modeling misses.
Performance Impact
Drive measurable results across your campaign objectives—from high-level brand awareness and tune-in to conversion-driven outcomes.
Request Your Custom Audience Intelligence Report
Many brands engage us in the early stages of campaign planning to ensure these deterministic insights are integrated directly into their briefs.
Contact us to learn more and receive your custom Ranker Insights Audience Intelligence Report.
Sample Gallery
The following is a selection of custom audience reports we’ve created to support our brand and agency partners with campaign planning.
Scary Movie 6
Scary Movie 6 revives the iconic spoof franchise for a new era, weaponizing its trademark anything-goes parody against modern horror hits and viral pop-culture targets. Driven by its original Wayans-brother comedic DNA, the film delivers a joke-dense, unapologetically over-the-top revival built on nostalgia and ruthless meta-humor.
Key Audience Psychographics: Wayans Bros. Legacy & Spoof Fans, Black Cult Classics & Urban Comedy, Over-The-Top Adult Comedy, Splatter Comedy & Meta-Horror Fans, Modern Horror Hits & Parody Targets, Slasher & Scream-Era Horror Fans
Psycho Killer
Psycho Killer channels the grim precision of classic serial-killer procedurals through the stylized menace of modern prestige horror. Scripted by Se7en writer Andrew Kevin Walker, the film delivers a dread-soaked cat-and-mouse manhunt that blurs the line between investigative realism and visceral terror.
Key Audience Psychographics: Psychological Thrillers & Serial Killer Hunts, Female-Led Revenge & Survival Horror, Brutal Slashers & Occult Violence, Psychological Decay & Moral Obsession, Atmospheric & Cinematic Horror, Mind-Bending Mystery & Twist-Driven Thrille
The Dog Stars
The Dog Stars brings Peter Heller’s acclaimed dystopian novel to life as a haunting, high-stakes survival epic film. Directed by Ridley Scott and starring Jacob Elordi, the film blends sweeping, visually spectacular desolation with an intimate character study, transforming a pandemic-ravaged landscape into a poetic exploration of isolation, hope, and the fierce drive to endure.
Key Audience Psychographics: Post-Apocalyptic Survival & Scarcity Worlds, Ridley Scott Sci-Fi & Cinematic Epics, Acclaimed Literary Adaptations, Poetic Desolation & Solitary Journeys, Star-Driven Survival Thrillers, Gritty Dystopian Realism
Scream 7
Scream 7 continues the franchise’s signature blend of meta-horror and whodunit suspense, uniting legacy survivors and a new generation of Ghostface targets in a high-stakes reinvention of the modern slasher. While the Scream franchise provides a strong anchor audience, significant overlap with meta-horror, Gen-Z thrillers, and Kevin Williamson’s signature storytelling points to clear opportunities for incremental reach among adjacent high-value segments.
Key Audience Psychographics: Scream Franchise, Core Meta-Whodunit Horror, Modern Slasher Revival, Gen-Z Slashers & Intense Teen Thrillers, Legacy Mask Icons, Stylish Hard-R Horror, Prestige & Viral High-Concept Horror, Williamson-Verse: Witty Fear & Emotional Thrills
About Ranker Insight’s Audience Capabilities
Our massive first-party entertainment graph of 230 million people in the U.S alone enables us to precisely develop sophisticated audience clusters based on deterministic correlations of what people have seen and liked and disliked. This methodology is based on real people's opinions at scale.
Ranker Insights deterministic panel of entertainment enthusiasts proactively express how they feel about the content they’ve engaged with, giving us a stronger signal of sentiment and affinity.
Bridge the gap between multiple media types including movies, shows, celebrities, music, video games and more.
Our taste graph identifies high value consumers that align best with your target audience.
Engage elusive streaming audiences based on their show-level viewing preferences, including original content from Netflix, Hulu, Amazon, Disney+, Paramount, Apple TV, etc.
Access off-the-shelf and custom segments via leading DSPs including The Trade Desk, Simpli.fi Teads, StackAdapt and Illumin.
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