Diving Into Westworld

Photo: HBO

Photo: HBO

In 2016, before ratings goliath Game of Thrones had reached the full height of its popularity, HBO took on another ambitious big-budget endeavor in Westworld. Based on the novel written by Michael Crichton, Westworld takes place in an extremely imaginative and high-concept universe. Rather than resting on its laurels, HBO gave the extravagant series more than enough resources to shine, showering it with high-production values, complex storylines, and plenty of A-listers. 

Needless to say, it was a ratings hit.

Starring Evan Rachel Wood, Anthony Hopkins, Thandie Newton, Jeffrey Wright, Ed Harris, and James Marsden, the series takes place within the expansive sci-fi universe laid out by Crichton’s original novel and its sequel, Futureworld. Westworld is set in a futuristic Wild West theme park populated by robots ("hosts") who are used and abused by the wealthy visitors — that is, until the robots begin to evolve.

Photo: HBO

Photo: HBO

HBO’s sci-fi megahit is returning to small screens on Sunday, March 15, after a year and a half of hiatus. Fans who have waited patiently to find out what’s happened to the Delos creations will watch intently as Dolores, Bernard, and the few remaining hosts find their way in a world after Westworld.

 To celebrate the return of the hosts, we’re taking a deep dive into what we know about Westworld’s fan base using Ranker Insights. Here’s what Insights can tell us about the people who vote up Westworld on Ranker lists like “The Best TV Dramas of All Time” and “The Best Shows Currently On the Air.”


WHAT AMERICAN AUDIENCES THINK

Photo: Ranker

Photo: Ranker

NOTE: On the map, blue represents upvotes. The darker blue a region is, the more positively people there feel about Westworld; the darker red it is, the more negatively people feel. Because people are largely positive on Westworld, only blue is shown on this map — the lighter the shade of blue, the less approving that region is the show.

Westworld is beloved by most of the United States, with a particularly great deal of affection coming from the Midwest (70% approval), the Southwest (81% approval), and the Mountain areas (86% approval). 

While the show is enjoyed by a majority of Ranker voters in every region of the U.S., approval for Westworld isn’t quite as robust on the West Coast, where 65% of readers enjoy the HBO sci-fi drama. Meanwhile, only 59% of the South have a positive view of the show.


WESTWORLD FANS' TOP SHOWS

Photo: Netflix

Photo: Netflix

Westworld's fan base is clearly attracted to complex storylines with a sci-fi twist. According to Ranker Insights, viewers who like Westworld are 8X more likely to tune into Netflix's Stranger Things, 7X more likely to watch Netflix's Altered Carbon, and 6X more likely to enjoy both Hulu's The Handmaid's Tale and Taboo on FX.

But Westworld fans aren’t just stuck on future dystopias. Fans who tune into the HBO drama for its razor-sharp writing are also 9X more likely to check out True Detective, Mr. Robot, and Fargo, all of which have been praised for storylines that subvert expectations.
On the other side of the coin, fans of Westworld are less likely to enjoy sitcoms or shows with a cookie-cutter premise and canned laughter. For example, Westworld's viewers are 5X less likely to spend their time watching Netflix's Fuller House and 4X less likely to enjoy NBC's Better Late Than Never.


FANS AT THE MOVIES

Photo: Inception/Warner Bros

Photo: Inception/Warner Bros

When it comes to the big screen, Westworld fans are almost 4X as likely to watch Inception — the imaginative sci-fi thriller directed by Christopher Nolan, who happens to be the big brother of Westworld co-creator Jonathan Nolan. They are also 3x more likely to watch the Quentin Tarantino classic Django Unchained, and 2X more likely to watch sci-fi blockbusters like Guardians of the Galaxy, A24’s Ex Machina, and Interstellar, another hit from the elder Nolan brother.

On the other side of the spectrum, Westworld fans are less likely to enjoy drawn-out historical dramas like Poldark or fluffy musical comedies like Grease.


WHAT ELSE DO THEY LOVE?

Image: Fleetwood Mac/Warner Records

Image: Fleetwood Mac/Warner Records

When Westworld fans are looking for something to jam out to, they’re 3X more likely to listen to critical darlings like Florence Welch, Fleetwood Mac, David Bowie, and Sia. They’re also 2X more likely to love the stylings of the late, great Nina Simone. 

For those Westworld fans who fancy themselves gamers, The Witcher 3: Wild Hunt tops their list for favorite video game. Other favorites include Star Wars: Knights of the Old Republic and The Elder Scrolls IV: Oblivion.


FINAL FINDINGS

The audience for Westworld includes fans of both horror and sci-fi. There are also plenty of fans who have a taste for historic pop culture — which makes sense, given the show’s source material. The complicated storylines and time-jumping narrative of HBO’s breakout hit attract viewers who prefer their entertainment on the cerebral side, rather than bottled laughs and zany antics. 

Westworld fans are a group of smart cookies who are very particular about their entertainment, preferring shows that dabble in the surreal and fantastic with highly complicated storylines. Fans are united through their choice in TV, films, and music, siding with critics rather than popular opinion. The audience prefers well-constructed characters and intricate storylines over cheap laughs, picking pop culture that stimulates their minds and challenges their views rather than just entertaining or distracting them.


These stories are crafted using Ranker Insights, which takes over one billion votes cast on Ranker.com and converts them into actionable psychographics about pop culture fans across the world. To learn more about how our Ranker Insights can be customized to serve your business needs, visit insights.ranker.com, or email us at insights@ranker.com.

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