For the second summer in a row, Ranker participated in The Art of Music Experience, an immersive traveling exhibit inspiring people to discover the stories & creators behind album cover art. The exhibit took place from July through August at the OC Fair & Event Center in Costa Mesa, which was attended by over 500,000 consumers, of which over 200,000 made it into the Art of Music Experience pavilion and passed by the Ranker exhibition. The event featured large-scale, handpainted album covers, displays and neon from The Art of Music Collection, themed educational exhibits, live painting, a record store pop-up, and fan activations. According to the event creators, “album cover art has long been acknowledged as an important part of the culture of music, but unlike the music, the art has rarely enjoyed its own time in the spotlight.”
We here at Ranker couldn’t agree more, which is why we’ve long kept a poll going on The Greatest Album Covers Of All Time, and decided to bring it to life in a crowd-pleasing IRL fan activation at the exhibit, where the public was invited to choose their top 10 favorite album covers and rank them on our massive leaderboard. To say things got heated would be an understatement—covers were shifting, opinions were shouted, but a great time was had by all!
According to Joy Feuer, AOMA Founder/Curator, the Ranker activation was consistently the most popular part of the entire AOMA experience. Take a look at the footage and see it for yourself:
If you’re in the entertainment industry (be it music, sports, film or TV) and would like to build out a similar customized Ranker fan activation for your next event, contact us at ads@ranker.com to get started!