CUSTOM AUDIENCE REPORT
Silo
Ranker presents the campaign for Silo with our advanced audience targeting capabilities, leveraging Ranker’s big data to deliver actionable insights about your audience. This data-driven approach maximizes campaign effectiveness with precise targeting that enables you to reach fans through their explicit interests and affinities, driving greater efficiency and reach. This approach complements your existing tactics, particularly with campaigns that are already leveraging demographics and macro audience segments, by providing more granular and precise targeting in your campaign. |
Ranker Audience Alignment
Millions of highly engaged TV and film fans turn to Ranker to decide what to watch next – and to vote on the shows, movies, and moments that resonate most with them. From fan-driven rankings like The Greatest TV Shows Of All Time (1M viewers) to high intent rankings like The Best SciFi Shows Of All Time (921.0K viewers) and Smart TV Shows That Intellectuals Appreciate (1.0M viewers), Ranker captures audience motivation at the level that predicts viewing: emotional tone, storytelling mechanics, and character-driven appeal.
Ranker’s Engaged Audience Silo’s consistent fan voting has secured top placement across many of its nearly 50 rankings, solidifying the series as a popular fan favorite. Ranker activates these high-intent affinities to identify viewers across the streaming landscape, enabling us to reach audiences with greater precision and scale. | |||||||||||||||||
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Discovery and Bingeability Viewers leverage Ranker’s high-intent content as an authoritative source for discovering sophisticated, premium entertainment. Ranker connects with audiences actively seeking immersive, multi-layered stories that drive sustained attention and reward deep viewer engagement. | |||||||||
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Apple TV’s Popularity The Apple TV audience aligns with the premium streaming environment in which Silo operates. Ranker can target high-intent fans on any streaming platform based on their expressed affinities, enabling the campaign to reach likely viewers across the streaming landscape. | |||||||||
Ranker’s audience and engaging content align directly with Silo, capturing high-intent viewers actively seeking premium sci-fi, dystopian storytelling, and slow-burn mystery—enabling precise, scalable campaign reach.
Silo Audience Insights The Apple TV series Silo brings Hugh Howey’s iconic dystopian novels to life as a high-stakes, industrial-noir mystery. This premium sci-fi drama blends claustrophobic world-building with complex political conspiracies, transforming the survivalist vault setting into a sophisticated, slow-burn exploration of truth, memory, and institutional control. The audience cohorts below break this appeal into distinct viewer motivations, spanning post-apocalyptic survivalism, layered mystery, and gritty investigative thrillers. While the initial hook is the visceral question of what lies outside the silo, the core draw lies in compelling characters forced to navigate an increasingly fractured reality. Methodology: this audience analysis was generated from Ranker's massive first-party entertainment graph of 230 million people in the U.S. Our process identifies deterministically correlated entertainment among probable viewers of Silo and analyzes the significant viewer cohorts into psychographic clusters. The specific shows and movies within each cluster serve as the blueprint for highly precise targeting to reach your unique target audience. | The System and the Breakdown Post-Apocalyptic Survival and Scarcity Worlds Institutional Control & Surveillance Systems High-Concept Sci-Fi & Philosophical Epics Gritty Investigative Conspiracy Thrillers Immersive Sim & Dystopian Gaming |
The System and the Breakdown
Shows: Severance (2022), Dark Matter (2024), The Leftovers (2014), Pluribus (2025), Wayward Pines (2015), Continuum (2012), Dark (2017), 12 Monkeys (2015), Counterpart (2017), Archive 81 (2022), The OA (2016), Tales from the Loop (2020), The Prisoner (1967), Fringe (2008), Lost (2004)
Movies: The Platform (2019), Tenet (2020), 12 Monkeys (1995), Ex Machina (2015), 10 Cloverfield Lane (2016), Cube (1997), Dark City (1998), Moon (2009)
Description: Fans drawn to puzzle storytelling where characters inhabit complex worlds governed by structure and rigid rules. With rich mythology and world-building, this audience is captivated by the entropic breakdown—the rising tension of the system’s eventual collapse as the protagonist iteratively deconstructs the central mystery that finally uncovers the truth of their reality.
Post-Apocalyptic Survival and Scarcity Worlds
Shows: Fallout (2024), Snowpiercer (2020), The Last of Us (2023), Station Eleven (2021), The 100 (2014), Jericho (2006), Colony (2016), See (2019), Defiance (2013), Y: The Last Man (2021)
Movies: Snowpiercer (2013), Children of Men (2006), The Martian (2015), The Road (2009), City of Ember (2008), The Rover (2014)
Description: Fans who are fascinated by survival narratives in collapsed or constrained societies where scarcity, hierarchy, and adaptation define human existence. These stories emphasize physical endurance, social stratification, and rebuilding in harsh environments where civilization has failed.
Institutional Control and Surveillance Systems
Shows: Andor (2022), Severance (2022), 3% (2016),Brave New World (2020), Black Mirror (2011), The Handmaid’s Tale (2017), The Man in the High Castle (2015), Orphan Black (2013), Person of Interest (2011), Counterpart (2017), Upload (2020), Mr. Robot (2015), Humans (2015)
Movies: V for Vendetta (2005), Minority Report (2002), I, Robot (2004), The Hunger Games Series
Description: Fans engaged by narratives of hidden governance, institutional surveillance systems, identity manipulation, and ideological control. These stories explore paranoia, restricted knowledge, and resistance within invisible but pervasive systems of power.
High-Concept Sci-Fi and Philosophical Epics
Shows: Foundation (2021), 3 Body Problem (2024), The Expanse (2015), Altered Carbon (2018), Beacon 23 (2023), For All Mankind (2019), Westworld (2016), Travelers (2016), Raised by Wolves (2020), Devs (2020), Dune: Prophecy (2024), Murderbot (2025), Love, Death & Robots (2019)
Movies: Blade Runner 2049 (2017), Interstellar (2014), Annihilation (2018), Arrival (2016), Dune (Part One, Two, 2021–2024), Edge of Tomorrow (2014), Looper (2012)
Description: Fans who enjoy stories that explore the long-term evolution of civilization, technology, and consciousness. These narratives prioritize scale, ideological conflict, and philosophical inquiry over immediate character resolution.
Gritty Investigative Conspiracy Thrillers
Shows: Slow Horses (2022), The Terminal List (2022), Black Bird (2022), Mare of Easttown (2021), True Detective (2014), Sugar (2024), Hijack (2023), The Penguin (2024), The Head (2020)
Movies: Zodiac (2007), Se7en (1995), Memento (2000), Blade Runner (1982)
Description: Fans of gritty, elevated procedurals anchored in conspiracy, corruption, and crime discovery. Driven by sharp writing and complex characters, these viewers are drawn to sophisticated detective frameworks where hidden truths are uncovered through methodical investigation and escalating stakes.
Immersive Sim and Dystopian Gamers
Shows: BioShock (series), Portal (series), Fallout (series), Metro (series), Half-Life (series), The Last of Us (series)
Description: Gamers who enjoy immersive, often claustrophobic, worlds with exploration-driven puzzles, archaeology, forbidden lore, and imaginative storylines–set in fractured civilizations following cataclysmic events. Silo’s atmospheric production, world mechanics, and survival storytelling create a playable world appeal that feels intuitively familiar to gamers, making this a high-value expansion audience that can be targeted beyond traditional viewership.
KEY INSIGHTS | |
Precision Targeting By targeting fans of these titles, the campaign can efficiently reach the viewers most likely to watch Silo, specifically those drawn to puzzle-box world-building, the mechanical claustrophobia of life-in-a-vault, and the simmering tension of characters navigating a rigid social hierarchy governed by hidden, often lethal, rules. | Expanded Reach While Silo is anchored in dystopian survival and sci-fi mystery, its overlap with prestige political thrillers, investigative procedurals, and high-concept philosophical sci-fi creates clear opportunities to broaden reach across adjacent audiences—specifically those captivated by conspiracy-driven narratives, atmospheric storytelling, and world-building. |
Syndicated Audiences
In addition to the above custom audiences tailored to Silo, Ranker has 165 syndicated audiences available to extend the reach of your campaigns even further. These audiences are distributed by BDEX and are available on all major DSPs including TTD, TransUnion, and more. Below is a small selection, potentially suitable for this campaign, of our larger audience catalog.
OTT Streaming and CTV: Over-the-Top (OTT) streaming service streamers who are "cord-cutters" and consume their video content primarily via on-demand and FAST platforms. | Apple TV Streamers and Originals: Apple TV streamers and fans who are engaged with the platform's original series and films, like Ted Lasso and Severance. | ||
Prestige TV - Drama Viewers: Prestige TV drama viewers who enjoy complex, cinematic premium drama series known for serialized storytelling, high production values, and critical acclaim. | Sci-Fi & Fantasy Viewers: Sci-fi and fantasy viewers who enjoy futuristic technology, space exploration, magic, and mythical worlds. | ||
Young Adult - Dystopian Viewers: Young Adult (YA) dystopian viewers who enjoy stories set in futuristic, oppressive societies featuring young protagonists fighting against the system. | Thriller Viewers: Thriller viewers who enjoy suspense, mystery, and high-stakes tension across psychological, crime, and action-oriented films and series. | ||
The Hunger Games Fans: Fans who follow the dystopian world of Panem, its characters, and its themes of rebellion and survival across the books and films. | Gaming Fans: Gamers who play across multiple platforms and genres and are engaged with gaming culture, new releases, and industry events. |
Incorporating Into Your Campaign
Here’s how you can add these custom audiences to your campaign plan.
Ad Inventory >> High-impact display and video units delivered within Ranker’s editorial environment to grab attention and drive measurable brand lift. | Social Reach >> Extend your message to Ranker’s 68 million followers with curated posts and stories that amplify branded content across Facebook, Instagram, and more. | A managed media service that retargets viewers and fans of your show/movie across the open web and delivers guaranteed campaign outcome on a cost-per-tune-in basis. | Ranker’s first-party custom and syndicated segments you can push to any DSP for instant activation and omni-channel targeting. |
Ranker’s Audience Capabilities
Ranker's massive first-party entertainment graph of 230 million people in the U.S alone enables us to precisely develop sophisticated audience clusters based on deterministic correlations of what people have seen and liked and disliked. This methodology is based on real people's opinions at scale.
Ranker’s deterministic panel of entertainment enthusiasts proactively express how they feel about the content they’ve engaged with, giving us a stronger signal of sentiment and affinity. | Engage elusive streaming audiences based on their show-level viewing preferences, including original content from Netflix, Hulu, Amazon, Disney+, Paramount+, Apple TV, etc. |
Bridge the gap between multiple media types including movies, shows, celebrities, music, video games and more. | Access off-the-shelf and custom segments via leading DSPs including The Trade Desk, Simpli.fi Teads, StackAdapt and Illumin. |
Our taste graph identifies high value consumers that align best with your target audience. | Cookie-less and privacy compliant, Ranker’s targeting solutions are future proof and scalable. |
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