MAKING HEADLINES
ContentWise and Ranker Partner to Deliver Personalized Content Recommendations Powered by 1+ Billion Fan-Generated Votes
ContentWise, the AI-powered experience automation and personalization company, and Ranker, the leading source for crowdsourced rankings with over 1 billion consumer votes on a multitude of M&E topics, announced a partnership that combines Ranker's rich movie and TV correlation data models with the ContentWise UX Engine. This integration enables operators to leverage the power of fan-based rankings and collective consumer opinion directly on their platforms, extending viewership signals beyond their customer base, and significantly enhancing recommendations precision.
BDEX And Ranker Insights Partner To Distribute Unique Audiences To Top DSP Platforms
BDEX and Ranker have begun in-market testing for a partnership that for the first time will allow Ranker Insights data to be distributed to major DSPs including The Trade Desk, MediaMath and Simpli.fi. among others. This newly minted pairing will give marketers and their agencies access to often hard-to-reach fans of original series only available on specific subscription streaming platforms including Netflix, Max, Hulu, Disney+, AppleTV+, Prime and more.
TVadSync And Ranker Announce Groundbreaking Data Deal To Optimize Campaign Outcomes for Entertainment Brands
TVAdSync and Ranker have partnered on a commercial data license agreement that will leverage viewer sentiment data to create laser-focused, highly effective programmatic ad campaigns for leading entertainment brands and streaming video platforms. Ranker Insights is powered by over 1.3 billion fan votes and will give TVadSync access to a valuable targeting layer to reach highly specific audiences based on their favorite movies, shows, celebrities and more.
Ranker Hires Digital Publishing Exec Alex Mason as VP of Programmatic Sales, Yield and Strategy
Ranker is adding more veteran leadership to an industry-leading sales team with the addition of Alex Mason. A career-long, digital publishing veteran, Mason has held an array of revenue and product roles across some of the most well-known publishers for over a decade. Mason previously held positions at Gawker Media, VICE, FMG and Complex Networks.
Ranker Insights Offers Data Solutions For Entertainment Brands and Advertisers Looking to Optimize CTV and Addressable TV Campaigns
Ranker and its impressive Ranker Insights platform powered by over 1.3 billion fan votes has begun working with AdTech and Data Platform companies to offer entertainment brands and their agencies a connective layer for their CTV advertising. In an increasingly fractured media environment, targeted advertising has become exponentially more difficult.
Ranker Insights data provides solutions to inherent issues media brands encounter when trying to maximize ad dollar effectiveness. While programmatic ad spend in CTV revenue continues to increase and offer some effective paths for entertainment brands to target audiences, no ideal data source to target effectively at the show level is being used.
Meghan, Harry, Amber Heard, Hilaria Baldwin lead poll of most ‘annoying,’ tiresome celebrities of 2022
A splashy, multi-million-dollar Netflix special certainly gave Meghan Markle and Prince Harry a chance to spark a global conversation about their grievances against the British royal family and racism in the UK tabloid media.
But even with the couple’s ability to win glitzy humanitarian awards and command the loyalty of their Sussex Squad fans on social media, the constant news, tweets and think pieces about them has evidently made them tiresome to a large segment of the U.S. public. Meghan and Harry, respectively, have landed at No. 1 and 2 on Ranker’s online poll of “Celebrities You’re Sick of in 2022.
Veteran Sales Executive Kurt Mueller Joins Ranker As Chief Revenue Officer
Ranker continues to bolster its impressive talent roster with the addition of veteran digital publishing executive Kurt Mueller. In the newly created role of Chief Revenue Officer, Mueller will lead all sales, oversee new branded content, data offerings and yield for the company.
Ranker Makes Its Mark on LA, Adding Its Logo to a Mid-Wilshire High Rise
Ranker finds itself on an esoteric list: Companies with their logos plastered atop Los Angeles high-rise buildings. The digital media firm recently placed 7-foot “Ranker” signs on three sides of its headquarters in Mid-Wilshire, in the heart of L.A.
The Standard-Journal Highlights Ranker’s Weird History Food YouTube Channel
A new video from the recently launched Weird History Food channel on Youtube — a spinoff of digital media company Ranker’s Weird History series — focuses on the life and business of the [Chef Boyardee] brand’s titular chef, real name Ettore Boiardi.
Ranker Acquires Listverse Adding To Impressive Brand Portfolio
“Simply put, I have been a fan of Listverse for years," added Clark Benson, CEO of Ranker. “I respect the quality of their content, yet I am just as impressed by the passion and meaningful interaction of their audience. This combination of excellent writing and a loyal fanbase make this brand a perfect fit under the expanding Ranker network."
Ranker efficiently allocates resources to achieve massive cost savings with help from Google Cloud and SADA
Founded in 2010, now over one billion votes and counting power Ranker Insights, a treasure trove of deep psychographic correlation data that delivers personalized consumer recommendations and audience insights to third-party organizations seeking a deeper understanding of consumer tastes and preferences. Ranker was listed on Deloitte’s 2019 Technology Fast 500 and is ranked No. 5 on Fast Company’s list of the 10 most innovative companies in data science for 2021.
Ranker and Permutive Partner to Lead the Way in First-Party Data
Using Permutive, Ranker created high-intent audiences based on first-party data, collected from a variety of unique visitor data. This includes site votes, surveys, behaviour, and context.
No Third-party Cookies, No Problem: Ranker on First-party Data in a Privacy-safe World
Join Lynne d Johnson, Senior Editor, AdMonsters, in conversation with Dana OMalley, National VP of Sales at Ranker & Lauren Kroll, Customer Success Manager, Permutive, as they dive into the goldmine that is publishers’ first-party data and why it’s so powerful.
100 Best Midsize Companies to Work For in Los Angeles 2022
"What I love about being a part of [Ranker] is that one person's success is celebrated not just as a personal victory, but as a triumph for our whole team. Every day we are encouraged to step outside of the box and speak our minds; to be creative and analytical without fear of rejection."
Ranker Welcomes Industry Veterans Josh McNutt and Janet Mays to the Ranker Team
“Ranker named Josh McNutt as senior vice president and chief data scientist and Janet Mays as human resources director.”
How Ranker Grew Revenue Fourfold Thanks to Its First-Party Data Play
“Pop-culture fans have cast over one billion votes on Ranker, building a wealth of data.”
“Over the year, Ranker has been working with data management platform Permutive to refine its segmentation to build a scalable and viable contextual offer for marketers.”
Ranker Recognized As Top Facebook Publisher
“The digital media company was a Top 20 domain in Q3 2021.”
“In addition to being a Top 20 Facebook publisher in Q3, Ranker continued to experience outstanding consumer traffic. Ranker averaged 73 million monthly worldwide visits, with over 2 million visits per day.”
Ranker One Step Ahead Of A Cookieless Future With First-Party Data
“Ranker, which attracts 25 million unique visitors per month, has collected first-party data for 11 years through its online polls about movies, celebrities, sports and music. That voting information means Ranker was already well-prepared for the cookie apocalypse, according to CEO Clark Benson.”
Do Streaming Release Strategies Even Matter?
“Another third-party measurement site, Ranker, is also seeing strong numbers for the series. For the month of September, Only Murders came in at No. 4 on the company’s “Watchworthy” index, which measures audience interest in shows based on how often users of Ranker’s app engage with a title through searches, trailer views, watchlist adds, and other interactions.”
Ranker Named One Of Built In LA’s Featured Companies Of The Month
“These LA Tech companies are doing new and interesting things in their fields. The best part? They're all hiring.”
“Ranker’s company culture is focused on collaboration. From sales to engineering, managers in every department keep the preservation of a team-focused culture at the front of their minds.”
Ranker Acquires Nerdstalgic for its Total Nerd Network, Adding High Quality YouTube Content on All Things Nostalgic in Pop-Culture, TV, Movies and Streaming
Ranker's "Nerd Community" of over 27 Million Followers Combined with Nerdstalgic's Video Content Furthers Ranker's Footprint With Niche Audiences, Branded Content and Advertising Opportunities
"The synergy of Ranker with James's Nerdstalgic fan following will allow us to attract high-intent advertisers and create opportunities for top brands to target those hard to reach audiences." - Clark Benson, CEO of Ranker
The Top Streaming Services and TV Shows of May 2021, According to Watchworthy Data
Ranker's TV Recommendation App Watchworthy Reveals What, Why, and Where Audiences Were Streaming in the Month of May
The 10 most innovative companies in data science
“Aclima, Snowflake, Watchworthy, LeapAnalysis, and even Best Friends Animal Society showcase the power of amassing and harnessing data as a strategic weapon.”
“For being the Switzerland of streaming-video recommendation algorithms”
‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness
“We don’t have visibility into how much of the third-party ads running on our site via ad tech middlemen are impacted,” said Clark Benson, CEO of pop culture list publisher Ranker.
California’s privacy law has had ‘no impact’ on ad revenues or inventory, but indirect effects could hurt
“I’m shocked that we have not seen any impact we can measure from CCPA,” said Clark Benson, CEO of pop culture list publisher Ranker. “We expected something.”
9 LA Companies That Plan on Making the Most Out of 2021
“Watchworthy is more relevant to consumers and content providers during COVID-19 times as 2020 app downloads skyrocket”
Built In LA's 100 Best Mid-Sized Companies To Work For In Los Angeles 2021
Digital Publisher Ranks Among the Top Mid-Sized Companies in Southern California During Pandemic Pains
What To Binge Watch!
Ranker CEO Clark Benson joins Melissa Rivers and company on her podcast Melissa Rivers Group Text to talk about the TV recommendation app Watchworthy and more.
Ozzy Osbourne Tops Ranker’s 2020 Fan-Voted Rock Year-End Lists
“Music fans worldwide have "up" and "down" voted on the site in a variety of categories.”
‘Marketing at maximum intensity’: Publishers ready for rocketing ad spending from streamers in 2021
“Clark Benson, the CEO of Ranker, which covers entertainment among other pop culture and lifestyle topics, said streaming services became the number one advertising category for his sites this year, and he expects even more growth in the category in 2021.”
Chris Hemsworth, Scarlett Johansson top Ranker's list of hottest celebrities
“Ranker, which bills itself as "the world's leading publisher for fan-powered rankings on just about everything," has crunched the numbers and compiled a list of the what its millions of users considered the hottest male and female celebrities of the year.”
Netflix Might Not be the Top Streamer For Much Longer
“After a booming first half of the year for the King of Streaming, new data from Watchworthy compiled by Ranker shows that Netflix has been losing speed during the final quarter of 2020.”
Ranker: Netflix's Position as Leading Streamer Could Be Challenged Soon
“The emergence of new streaming platforms is giving Netflix a run for its money”
Ranker Evolves from Internet Funhouse to Big Data Purveyor
"This marks the open-for-business milestone. Ranker is now available for B2B data licensing."
ABC News Radio “Tech Trends”
Interview with Ranker CEO and founder Clark Benson on Watchworthy
Meet Clark Benson of Ranker
“Thanks for sharing your story with us Clark. So, let’s start at the beginning…”
16 new and notable Android apps and live wallpapers from the last two weeks
“Welcome to the roundup of the best new Android applications that went live in the Play Store or were spotted by us in the previous two weeks.”
Watchworthy App Will Help You Find A Binge-Worthy TV Show
“This app comes in just the right time, as many of us are stuck at home due to the current health crisis.”
How to Find Out Where Movies and TV Shows Are Streaming
"What makes Watchworthy unique is that it does a nice job of providing personalized, crowd-sourced recommendations from its parent company, Ranker.com"
Ranker’s Free Watchworthy App Will Help You Find What to Watch Next
“Watchworthy uses Ranker’s machine learning platform to use data collected from Ranker.com to create the personalized recommendations.”
What Is Watchworthy? The App Recommends TV Shows For You To Watch
"The new app Watchworthy, recommends TV shows across tons of platforms and might just be the solution TV lovers have been looking for.”
The New ‘Watchworthy’ App From Ranker Is EXACTLY What We All Need Right Now
New App Shows You What Is “Watchworthy” While You Shelter At Home
“We loaded Watchworthy on our iPhone when it debuted on Monday and thus far, we’ve found it fun and useful, if not life-changing.”
Ranker Sets Viewing App: Watchworthy will help viewers navigate platforms
“The Watchworthy app arrives at a time of self-quarantines and social distancing, and will allow viewers to discover shows on Netflix, Amazon Prime, Hulu, Disney Plus, HBO Go and more than 200 other content and over-the-top services.”
Streaming freebies to take advantage of while you’re stuck at home
“Watchworthy will offer up personalized recommendations on what to watch plus a way to keep track of the titles you want to see.”
Ranker CEO Clark Benson: “Packaging isn’t everything but ignore it at your peril”
“Everybody wants to invest in the next big thing and if you can make a case that you’ve got the next big thing with a compelling pitch, you have significantly increased your odds regardless of the actual substance. Think Theranos or Hyperloop One dazzled investors with their long drawn out business plans? Ha. It was all hype and packaging.”
Have You Gotten Onboard With Watchworthy Yet? If Not, Here’s Why You Should Do That ASAP
“It offers the ability to research your tastes based on your habits and give you the best recommendations on the next shows to binge, much like how Spotify offers users suggestions based on their musical tastes.”
Watchworthy’s personalized TV recommendation app will help you find your next binge
“While there are already a number of apps promising to offer TV recommendations — like Reelgood, TV Time, Yidio and JustWatch, for example — Watchworthy’s advantage is Ranker’s data powering its recommendations.”
Ranker Launches Watchworthy App for TV Recommendations During Netflix-and-Quarantine
“With cities and states across the country issuing "social distancing" and "shelter in place" orders, consumers are less inclined to "Netflix and chill" these days than "Netflix and quarantine."
What Should I Watch? Ranker's New App Aims to Make it Easier to Choose Across Viewing Platforms
“When Watchworthy users answer a few questions–a process described to dot.LA as akin to Tinder for movies and shows–it is this backend data from Ranker.com that the Watchworthy model uses to propose a recommendation.”
Get a personalized list of shows to stream across Netflix, Hulu and Amazon Prime with this free app
“A new free app called Watchworthy seeks to help you figure out what to watch by giving you a personalized list spanning all of the different services in one location, eliminating the endless scrolling on each app.”
A New Way to Find TV Shows to Binge: Watchworthy App Claims Instant Personalized Recommendations
“In the time of “Netflix and quarantine,” more people than ever are looking for the next great TV show to binge-watch. But with literally tens of thousands of titles across multiple streaming services, it’s tough to zero in on the ones you’re most likely to love.”
Ranker Introduces Watchworthy, A Free Personalized TV Recommendation App That Makes It Easy To Find What To Watch Next
“With so much TV out there, it’s only getting harder to pick new shows across all of the new streaming services popping up. Watchworthy is designed to relieve the paradox of choice by accurately recommending what is worthy of your time, where to find it, and how to watch it.”
How Having Kids Ruins Your Favourite Movies, According To Fred Savage
“As Ranker points out, the entire film is an allegory for Jewish immigration in the 19th century.”
National Tequila Day deals are pouring Wednesday. Where to get discounted margaritas
“According to Ranker.com, a crowdsourcing rankings website, here are the top 10 tequila brands based on votes:”
Beware of Added Sugar in Food
“The website Ranker lists 97 song titles containing the word. The Archies' “Sugar, Sugar” comes in at No. 1; Beyonce’s “Sugar Mama” is the last on the list.”
Queen + Adam Lambert concert review: An astonishing way to celebrate their legacy
“And at ranker.com, they're rated just behind Led Zeppelin as the second-greatest rock band of all time.”
Heidi Klum Just Got Married To A Man Named Tom Kaulitz
“…according to Ranker. Heidi has four children (three with Seal and one with Italian businessman Flavio Briatore).”
Exclusive: Get Spooky With An Advance Stream Of Ranker’s DEADTIME STORIES Pilot Podcast
“Ranker, the internet’s leading site for ranked lists, will be launching an original podcast tomorrow called Deadtime Stories.”
IMDb Unveils First Scripted Series ‘You’re Not A Monster’; Sets Sneak Peek At Comic-Con
“You’re Not a Monster is produced for IMDb by Bold Soul Studios, Grammnet and Ranker.”
BTS V was selected as "The Best Pop musician of 2019" defeating prominent western artists
“V is the most popular BTS member gloabally according to RANKER, a digital US media company that attracts more than 50 million monthly unique visitors.”
Best Picture winner ‘Argo’ is patriotic film Michigan is most obsessed with, survey says
“Films considered are taken from a Ranker list of the “Most patriotic movies of all time.”
4th Of July: Watch The Patriotic Movie Washington Obsesses Over
“The films were selected based on data on the most popular patriotic movies of all time, as ranked by ranker.com.”
James Bond returns: Recapping all the drama erupting around Daniel Craig's new 007 movie
“Many actors have portrayed Bond over the years, but even more ALMOST played the iconic character. Here are Ranker's top picks.”
A totally bangin’ list of the best TV shows from the ’90s
“Here’s a list of the top 30 TV shows from the decade, voted on over at Ranker.”
The best room dividers you can buy
“Best Reviews Guide and Ranker rated it number two, and Spy included it within its ten best room dividers.”
Pamela Anderson Stuns In Sexy Lace Bra
“According to Ranker, Pam has been in multiple high-profile relationships, dating men such as...”
The best Doctors of 'Doctor Who'
Photo Gallery
The Best Netflix Shows to Mess With Your Mind
“With that in mind, we found a Ranker list of seven shows on Netflix that will trouble and tease your psyche in the best kind of way.”
The Most Popular TV Show Set in Every State
“Here’s a list of the most popular show set in each state, according to Ranker."
News 3 Now Live at Four
“People on Ranker are voting for their favorite flavors. What's your doughnut of choice? Glazed is in first place, Chocolate frosted second and Boston creme in third place.”
10/11 This Morning at 5AM
“We are taking a look at the top ten best cheeses according to Ranker.”
Is ‘Brightburn’ About Superman? The Horror Movie Twists The Hero’s Story
“Ranker notes that he's shattered Batman's spine, torched Martian Manhunter with his laser eyes, and beat Green Arrow to death.”
Ranker Launches OTT App Bringing Weird & Interesting Video To Living Rooms
“Ranker, known as the world’s leading destination for fan-powered rankings on just about everything, has announced the official launch of its OTT app showcasing Ranker’s trending, creepy, and just plain weird video content. The free app is available on Roku, Amazon Fire TV, Apple TV, and Android TV devices.”
We Tried Blue Diamond Almond Breeze's New Banana Milk—And It’s Pretty Healthy
“According to Ranker.com, Borden is the most popular brand of cow’s milk in the U.S., so we will compare the banana-almond milk to their 2% milk product.”
Worst T.V. Series Finales
“Been makes us guess the worst TV series finales.”
This Is Why You're So Obsessed With True Crime Shows
“According to the popular voting site, Ranker, the most popular is Forensic Files, which first debuted on television way back in 1996. It is closely followed by Cold Case Files (debuted 1999) and Dateline NBC (debuted 1992). “
The Best Cooking Competition Shows, According To The Masses
“We popped over to Ranker to find out what the people love watching right now. After well over 20,000 votes a top ten emerged. Sadly, Nailed It! ranked 40th while Lawson and Bourdain’s The Taste clocked in at 23.”
Weird things you didn't know about living in the White House
“Enjoy these and many more facts about living in the White House: It's your patriotic duty! (The order of this list was determined by 494,903 votes on Ranker.com.)”
Ranker noticed that Erinn Hayes looks very much like model Minka Kelly
“In fact, the listicle site noticed that Erinn not only looks so much like Minka Kelly that it’s “scary,” but she actually looks a lot like actress Leighton Meester, too!”
Is 'Stranger Things' the Best New Show on Any Streaming Service?
“The popular voting site Ranker had fans vote on which new original show was the best on any streaming service.”
“Fans are obviously in love with Stranger Things, and it isn’t only the massive number of up votes it received on Ranker’s fan favorite list.”
According to a new study from Ranker, Minneapolis is actually the most underrated city in the nation
“Ranker, which boasts attracting more than 50 million monthly unique visitors, asked its audience to rank the most underrated cities in the nation.”
“The more up and coming cities in the US may get overlooked at first, but dive deeper and you’ll see that they are definitely worth your time,” Ranker writes. “They may not be quite as big as LA or NYC, but they’ve got just as much architectural beauty, awesome nightlife, and interesting people as any major metropolitan area.”
WDSU News Saturday Morning
“We found a new survey from Ranker with the top best road trip song of 2019”
“Words We Should Really Retire in 2018” Segment on TODAY Show
Ranker CEO Looks at the Site's Best of 2018
“With 2019 on the horizon, pop culture site Ranker is listing all of the best things to happen in 2018, and letting the rest of the world choose who wins. Clark Benson, CEO of Ranker, shares who is leading the company's lists so far.”
National Cookie Day
“According to Ranker, a crowdsourced rankings website, the top five "most delicious desserts" are: ice cream, brownies, chocolate chip cookies, cake and chocolate.”
Here's how Eminem's net worth built up to a reported $190 million in the span of 20 years
“Recently dubbed the "greatest rapper of all time" by Ranker, Eminem is still one of the most celebrated rappers in history.”
Place Your Emmy Bets On These Actors and Shows
“Ranker, a website where users essentially vote on everything from the best album in a particular band’s discography to popular fan theories, has now compiled a list of this year’s Emmy nominees, and their verdicts seem to be set.”
So, What's the Deal With Bachelor in Paradise Casting?
“ABC ensures they don't leak the information with loads of paperwork. In a leaked document by someone close to the Bachelor franchise production team (and picked up by CNN.com last year), the contracts do have a few loopholes but protect the network and the franchise hardcore. To this effect, contestants also sign a confidentiality agreement, according to Ranker, and the network can go after the offender for monetary compensation.”
"National Ice Cream Day Segment” on TODAY Show
Ranker Website Has a List for (Nearly) Everything
“A website called Ranker has a list for just about any topic you can think of! We visited their offices to find out how they're letting people vote on just about anything.”
11 Punny Friday The 13th Instagram Captions That Make Light Of This Creepy Day
“According to Ranker.com, when they asked people to admit to the superstitions they believe in, “men were more likely to wish on a shooting star, while women said they knock on wood after saying something positive to avoid 'tempting the fates' to do bad."
Facebook's Latest Algorithm Change: Here Are The News Sites That Stand To Lose The Most
“The CEO of Ranker Clark Benson, said the company “in theory, should be really concerned.” However, Benson isn’t necessarily expecting Facebook’s algorithm change to hurt Ranker’s viewership. Ranker currently derives about half of its 40 million U.S. monthly readers from Facebook who click on popular rankings on topics such as America’s college towns and Taylor Swift’s exes.”
Taco Bell, KFC Partner with Grubhub for Nationwide Delivery
“Meanwhile, one Ranker.com poll recently found Americans consider Wendy’s to be their favorite fast food chain, though it has yet to officially jump on the delivery bandwagon.”
Valentine’s Day: What’s the Most Popular Romantic Comedy in Your State?
"At least, that’s according to Ranker.com, which surveyed more than 143,000 people across the country on their favorite romantic comedies. Sleepless in Seattle is huge in North Dakota, Arizona and, of course, Washington, while Pretty Woman is the most-loved rom-com in several states, including Tennessee, South Carolina and Vermont.”
Publishers Tap AppNexus’ Prebid Video To Pump Up Programmatic Yield
“Video header bidding has helped Ranker increase efficiencies by streamlining the number of demand partners it accommodates in its video stack.”
Hey, America, We’re More Alike Than We Think
“As the chief data scientist at Ranker, a website that crowdsources answers to tens of thousands of questions, I can see that opinions from red states and blue states on a variety of topics are actually not that far apart.”
Ranker CEO 'Nerds Out' Over Data, Programmatic And Search
"Readers land on the digital media site to read opinion-based ranked and crowdsourced articles. It allows them to "nerd out" on just about any topic, says Ranker CEO Clark Benson. It helps to churn the evergreen articles into fresh content, optimizing the pages as the lists change.”