Ranker and its impressive Ranker Insights platform powered by over 1.3 billion fan votes has begun working with AdTech and Data Platform companies to offer entertainment brands and their agencies a connective layer for their CTV advertising. In an increasingly fractured media environment, targeted advertising has become exponentially more difficult.

Ranker Insights data provides solutions to inherent issues media brands encounter when trying to maximize ad dollar effectiveness. While programmatic ad spend in CTV revenue continues to increase and offer some effective paths for entertainment brands to target audiences, no ideal data source to target effectively at the show level is being used.

“Simply put, I have been a fan of Listverse for years," added Clark Benson, CEO of Ranker. “I respect the quality of their content, yet I am just as impressed by the passion and meaningful interaction of their audience. This combination of excellent writing and a loyal fanbase make this brand a perfect fit under the expanding Ranker network."