Audience Intelligence Reports
Campaign Insights Powered by Deterministic Consumer Preferences
Ranker Insights Audience Intelligence Reports provide brands and agencies actionable psychographic insights for planning their next campaign. These reports are custom-created for Ranker Insights clients.
The insights contained in these reports differ significantly from traditional approaches for analyzing audiences. We leverage deterministic audience data from Ranker’s Taste Graph—the world's largest dataset of explicit human preference with over 1.5 billion votes. This produces a rich psychographic profile that maps human taste preferences, enabling brands to reach consumers through the deterministically related interests they actively engage with.
Precision Accuracy
Target fans through engagement with their explicit interests and affinities, driving greater campaign efficiency over traditional macro audience segments.
Scale
Expand reach by uncovering deterministic overlaps, identifying non-obvious high-affinity clusters that traditional modeling misses.
Performance Impact
Drive measurable results across your campaign objectives—from high-level brand awareness and tune-in to conversion-driven outcomes.
Request Your Custom Audience Intelligence Report
Many brands engage us in the early stages of campaign planning to ensure these deterministic insights are integrated directly into their briefs.
Contact us to learn more and receive your custom Ranker Insights Audience Intelligence Report.
Sample Gallery
The following is a selection of custom audience reports we’ve created to support our brand and agency partners with campaign planning.
Silo
The Apple TV series Silo brings Hugh Howey’s iconic dystopian novels to life as a high-stakes, industrial-noir mystery. This premium sci-fi drama blends claustrophobic world-building with complex political conspiracies, transforming the survivalist vault setting into a sophisticated, slow-burn exploration of truth, memory, and institutional control.
Key Audience Psychographics: The System and the Breakdown, Post-Apocalyptic Survival and Scarcity Worlds, Institutional Control & Surveillance Systems, High-Concept Sci-Fi & Philosophical Epics, Gritty Investigative Conspiracy Thrillers, Immersive Sim & Dystopian Gaming
Cape Fear
The Apple TV limited series Cape Fear reboots the iconic franchise as a modern, high-stakes psychological thriller, anchored by the powerhouse performance of Javier Bardem as the menacing Max Cady, and Amy Adams and Patrick Wilson as the tormented targets of Cady’s obsession.
Key Audience Psychographics: Domestic Terror and Toxic Obsession, High-Stakes Legal Drama and Moral Ambiguity, Prestige Crime and Moral Decay, Dark Psychological Cat-And-Mouse, Intimate Psychological Trauma and Breakdown, Haunting and Southern Gothic Dread, Justice Unraveled and Procedural Malice
The Hunt
The French-language Apple TV thriller The Hunt combines intense psychological suspense, survival drama, and complex character dynamics that define today’s most compelling premium series. Ranker Insights breaks down this multifaceted appeal, identifying the core psychographics and the specific fandoms that will be drawn to this show's blend of character-driven drama, high-stakes action, and mind-bending suspense.
Key Audience Psychographics: Psychological Survival & Paranoia, Gritty European Noir, French Language Entertainment Fans, Apple TV Prestige Thrillers, High-Stakes Action & Espionage, Prestige Dramas of Secrets & Lies, Fans of the Cast
About Ranker Insight’s Audience Capabilities
Our massive first-party entertainment graph of 230 million people in the U.S alone enables us to precisely develop sophisticated audience clusters based on deterministic correlations of what people have seen and liked and disliked. This methodology is based on real people's opinions at scale.
Ranker Insights deterministic panel of entertainment enthusiasts proactively express how they feel about the content they’ve engaged with, giving us a stronger signal of sentiment and affinity.
Bridge the gap between multiple media types including movies, shows, celebrities, music, video games and more.
Our taste graph identifies high value consumers that align best with your target audience.
Engage elusive streaming audiences based on their show-level viewing preferences, including original content from Netflix, Hulu, Amazon, Disney+, Paramount, Apple TV, etc.
Access off-the-shelf and custom segments via leading DSPs including The Trade Desk, Simpli.fi Teads, StackAdapt and Illumin.
Cookie-less and privacy compliant, Ranker Insights’ targeting solutions are future proof and scalable.